Fun
Broadcasting is a very exciting hobby. The thrill of entertaining people and impressing them with your music scheduling and other talents can only be explained by experiencing it! You might even become an online super-star and turn your hobby into a full-time business.
Communication
If you are a business or organization with something to say - internet radio is the perfect vehicle for your mass communication needs.
Political groups, Activist groups, Churches, Educational institutions and General businesses can use broadcasting to inform, train and educate people.